Slide 1 · Client & campaign overview

Google Performance Max Plan – Mitchel-Lincoln Packaging

Prepared by Edkent Media

Business

Mitchel-Lincoln Packaging (Montréal, Quebec)

Website

mitchellincoln.ca

Product

High-quality corrugated digital printing: retail-ready trays, shelf and POP displays, promotional packaging

Objective

Lead generation: qualified B2B leads via the contact form

Target locations

Primary: Greater Montréal, Laval, South Shore.
Secondary: Québec City, Sherbrooke, Trois-Rivières, Gatineau

Channel & ad type

Google Ads – Performance Max (text, image and video assets)

Monthly budget

CA$1,500

Projection summary

12–17 leads per month at CPL CA$85–120 (modelled estimate; see slide 2)

Edkent’s suggestion

“Please avoid too many redirections on the landing page.”

View landing page prototype (work in progress)

Slide 2 · Advertising plan & projections

Plan & monthly projections

Plan

Channel & ad type

Google Performance Max: one asset group per product theme (retail-ready trays, POP/shelf displays, promotional packaging)

Budget & duration

CA$1,500/month · 3 months (CA$4,500 total), reviewed at month 3 to scale or extend

Language & geo

English; geo as on slide 1 (about 70% of spend primary, 30% secondary)

Audience signals

PMax audience signals, not hard targeting. Tap a card to expand.

Demography

Ages 25–64, all genders, Quebec, French-speaking and bilingual; B2B professionals

Monthly projection

leads / month

CPL (CA$)

leads in 3 months

Shown as a range from Conservative to Best case; select a scenario for single-case values. Modelling assumptions: landing-page conversion rate 3.5%, CTR 1.2%.

Projected performance statistics are estimates based on industry standards and stated assumptions. Actual results may vary.

Slide 3 · Media asset formats & specifications

Assets we need

Image assets

JPG or PNG, max 150 KB each

Video assets

MP4, duration 25–30 seconds

Also required

Logos: square and landscape.
Text assets: up to 5 headlines (30 characters), 2 long headlines (90 characters), 3 descriptions (90 characters, one of 60).

Google PMax image slots accept 1.91:1, 1:1 and 4:5 ratios; 9:16 is supported for video. Confirm the final use of the Story/Reel images and the horizontal video size (16:9 recommended) before production.

Slide 4 · Competitor insights

Competitor landscape

Competitor

Ad types seen

Channels present

Ads library links

Insight

Both competitors are large, broad packaging players. Mitchel-Lincoln should win on specificity: retail-ready trays, digital print quality, short runs, faster turnaround, multi-SKU programs.

Slide 5 · Sample ads